Sounds Visual

A crazy, loveable, ex-hippy mentor of mine once got a room full of people to link colours to music, after proving a commonality of thinking proceeded to get them to paint pictures to music. It was non too sophisticated an exercise, but was pretty unique at the time and proved hugely successful at getting 250 ad industry sceptics to assess sound differently, not to mention demonstrating a very memorable approach to presenting sonically. I love how this relationship between music and art has been put to its full potential in this Tate Tracks campaign. The Colour of Sound to the Art of Noise